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Nurturing Our Catholic Community Through Word, Worship and Witness
2011-2012 is the Year of Witness
 
Celebrating the third year of the “Word, Worship, Witness” faith program at TCDSB
Witnessing Our Catholic Faith – Business Links
 
Welcome to the curricular links page highlighting resources that you can use to celebrate the theme of “Witness” in Business courses.  The links and resources are categorized by issues and themes.  We trust that educators will know best how to fit an activity into their lesson planning to meet the diverse needs of students. 
 
You may wish to describe the Ontario Catholic Graduate School Expectations (OCGSE) to students.  They can become aware of the important distinction highlighting what is expected in addition to the normal provincial requirements to graduate.  You can find the OCGSE at: 
Take a moment to also describe the three year faith program, “Word, Worship, Witness” culminating in its final year so that students appreciate the purpose of activities outlined below. 
 
The following activity may be relevant in business courses that may incorporate a discussion on corporate social responsibility (CSR), for example, in Entrepreneurship, International Business, Marketing, and/or Business Leadership. 
 
 
Activity:  Doing What’s Right Despite Authority and Peer Pressure 
In history, sometimes people have faced a difficult decision whether to follow the instructions of a figure of authority (e.g. state, religious leader, employer, etc).  The Holocaust is perhaps one of the most dramatic examples of this scenario.  For both civics and careers, one could discuss the importance of speaking out against what is unjust, as well as not conforming to the majority if you know they’re wrong.  Two video clips of famous science experiments can spur your discussion: 
The Milgram Experiment (Re-enactment) – Examining obedience (6.5 min)
This classic experiment tested the willingness of subjects to obey an authority figure even if the instructions were against their conscience.
ATTACH VIDEO FILE (Milgram Xpt v1.mp4)
ATTACH VIDEO FILE (Milgram Xpt v2.mp4) 
If you wish to see a useful commentary about the results and its significance please visit the video site and look at the notes below the screen:
The Asch Line Experiment – Examining conformity (4 min)
This is an excellent summary of the classic experiment that showed the influence of peer pressure on subjects to conform.
ATTACH VIDEO FILE HERE (Asch Xpt.mp4) 
Activity: Finding Service Projects with Voluntary Organizations 
Here is a list of non-profit organizations that work in a wide range of service areas, categorized based on their location in the City of Toronto.  Students can use this as a guide to find volunteer opportunities in a field of interest that could lead to a potential career area in the future.  For example, a student who wishes to become a lawyer can look for a volunteer placement at a legal aid services organization.
 
Furthermore, should you wish to look at listings of volunteer opportunities and employment in charities and non-profit organizations, please visit: 
 
 
 
 
MARKETING 
The following activities could be used to examine how non-profit organizations and social enterprises market their campaigns and projects. 
Activity – Millenium Development Goals 
In light of the Catholic Social Teachings and Ontario Catholic Graduate School Expectations, students can explore the role they can play in promoting social justice at a global level.  Learning about and promoting the United Nations Millenium Development Goals (MDGs) are a vision worth sharing with their peers to make a difference. 
The United Nations Millenium Development Goals calls governments around the world to make poverty history.  Citizens from all faith traditions are called to demand their governments to re-commit to the goals.  This is an excellent opportunity for students to get involved on a global project. 
Here are some videos about the MDGs worth showing (and captivating to watch): 
UN Millenium Campaign – a brief funky introduction to the MDGs
1 minute 
UN MDG Campaign – You can make a difference!
1 minute 
MDG at World Cup – There are no spectators – we’re all players!
Facts about poverty and then an introduction to MDGs
Make Poverty History – Bono
2:24 
 
Activity – “Be More” Campaign from Caritas Australia 
There is an inspiring set of posters that challenge transformation in one’s personal life, family, community, country, and world.  That’s what building a civil society is all about!  Created by Caritas Australia, it’s colourful images, quotes, and suggested action make for ideal use in the classroom: 
“Be More” Poster Set  ADD LINK TO ATTACHMENT HERE 
You can divide the class into groups and ask them to think of specific examples of transformation they could take on with each poster. 
“Be More” Slideshow 
An excellent brief presentation to empower students with a message of how they can “Be More” 
ADD LINK TO ATTACHED FILE 
Activity – Short Reverse-Message Video of Empowerment 
This YouTube clip has youth reading a message that starts off sounding cynical and hopeless, but then the message is read in reverse giving a final message of empowerment.
If you want the simple text version of the video to focus on the words, use:
Activity – Social Enterprise 
The non-profit organization, Free the Children, has developed successful programs and achieved international recognition for its work.  The way they are structured as both a charity and social enterprise is, in part, how they can achieve some level of freedom to operate without the restrictions placed on charities.  As a result, “Me to We”, the sister organization of Free the Children can run a more assertive marketing campaign that is focused on gaining as much profit as possible.  These profits are then transferred to support Free the Children projects. The idea of “social enterprise” is revolutionizing the way charities might possibly operate and fundraise in the future.  To examine this idea further, and also appreciate the marketing success of the Kielburgers, read the attached article: 
Marc and Craig Kielburger’s do-gooding social enterprise 
Activity – Get Involved in the Board’s Banning Bottled Water Campaign 
The Toronto Catholic District School Board has approved a motion to develop a Bottled-Water Free Policy.  Use the following activity to explore the issue further and how students can become active by developing a marketing campaign for it. 
Social Justice Through the Arts  (ADD LINK TO ATTACHMENT)
Why Ban Bottled Water (ADD LINK TO ATTACHMENT) 
You can also make use of subvertisements in creating a campaign to promote awareness about this or any other issue.  See the next activity. 
Activity – Critique of Media Using Subvertisements 
Subvertising refers to the practice of making spoofs or parodies of corporate and political advertisements in order to make a statement. This can take the form of a new image, or an alteration to an existing image. A subvertisement can also be referred to as meme hack and can be a part of social hacking or culture jamming.  
According to AdBusters, a Canadian magazine and a leading proponent of counter-culture and subvertising, "A well produced 'subvert' mimics the look and feel of the targeted ad, promoting the classic 'double-take' as viewers suddenly realize they have been duped. Subverts create cognitive dissonance. It cuts through the hype and glitz of our mediated reality and, momentarily, reveals a deeper truth within." 
Examples of subvertisements: 
For the Hummer:
For the iPod:
For the “Take Back the Filter” Brita water:
How to create a subvertisement using Movie-Maker or iMovie:
While the following video clip is not a subvertisement, it gives a message warning us about the effects of media in distorting our image of beauty:
(Created by the Dove Self-Esteem Fund)
 
 
 
 
ENTREPRENEURSHIP / INTERNATIONAL BUSINESS 
Activity – Social Enterprise 
The non-profit organization, Free the Children, has developed successful programs and achieved international recognition for its work.  The way they are structured as both a charity and social enterprise is, in part, how they can achieve some level of freedom to operate without the restrictions placed on charities.  As a result, “Me to We”, the sister organization of Free the Children can run a more assertive marketing campaign that is focused on gaining as much profit as possible.  These profits are then transferred to support Free the Children projects. The idea of “social enterprise” is revolutionizing the way charities might possibly operate and fundraise in the future.  To examine this idea further, and also appreciate the international marketing success of the Kielburgers, read the attached article: 
Marc and Craig Kielburger’s do-gooding social enterprise 
 
Activity – Prisonner’s Dilemna and Game Theory 
The Game Theory website has an interactive online game allowing you to play the Prisoner’s Dilemna game against the computer (five “opponents”).  It will tally up your score automatically.  This game is designed to see the value of cooperation.  Ideally, if both parties cooperate all the time, then both players gain a good sum of points.  However, if one cheats and the other tries to cooperate, the cheater gains significant points compared to the losing cooperator.  Ultimately, if an opponent always tries to cheat, then the other player will also try to cheat, leaving both players with very little points.  This is simplistic analogy of how life may work with trust and cooperation.  Educator’s resources are also available to use with the game.