Farley Flex is a partner at Urban Rez Solutions - Social Enterprise, an integrated community and social service company specializing in the fulfillment of the untapped potential of racialized and marginalized communities and individuals everywhere. As an innovator and trailblazer in community capacity building, the entertainment industry and media, Flex has devised and contributed to the establishment of several groundbreaking initiatives including REAL School, Take Back Ur World, Just Think 1st, Say It Loud and MentorME.
As part of the founding team, Flex’s roles as VP Business Development and Music Director were instrumental in launching Canada’s first Black owned and operated commercial radio station FLOW 93.5, which is largely responsible for the commercial success of scores of Black musical artists in Canada including Drake, Jully Black, K-os and Kardinal Offishall. As an artist manager and media consultant he was selected as a perennial judge on Canadian Idol from 2003- 2008.
Along with his business partner Roderick Brereton, Flex has developed a pedagogy that infuses pop culture and its ubiquitous appeal with youth engagement strategies. The model has been tremendously impactive amongst the hardest to reach youth in Black and Indigenous communities across Canada.
Flex has been the recipient of several community and entertainment industry awards of recognition and achievement including induction into the Scarborough Walk of Fame, the Harry Jerome Award for Entertainment and Community Service, two Juno Awards as Manager of Maestro Fresh-Wes, the Queen Elizabeth Diamond Jubilee Award for Protecting the World’s Most Vulnerable Children, two Bob Marley Awards, the Canadian Urban Music Association Lifetime Achievement Award, an Honorary Diploma in Broadcasting from Fanshawe College, the BBPA, Men of Excellence Award for Community Service, Entertainment and Business and more.
Flex defines himself as being at one with his interests, Entertainment, Sports and People or ESP. His ability to balance business with social responsibility has rendered him highly influential in both circles. Most recently Flex was contracted as Talent Director, Creative Director and Executive Producer of the province’s New Year’s Eve television production “From Ontario with Love”, championed by the Hon. Lisa MacLeod Minister of Heritage, Sports, Culture and Tourism.
Always seeking opportunities to create positive change, Flex is currently producing and executive producing a social commentary laden, hip hop based comedy-drama that he co-created for CBC and scheduled for broadcast later this year.